Company News

Estée Lauder into Africa

Will launch Clinique in Nigeria.

Author Image

By: TOM BRANNA

Editor

Estée Lauder is set to make a splash in Africa, according to Reuters. The NY-based cosmetics retail giant will introduce its high-end brands in the sub-Saharan continent to tap the growing middle class of the region. Estée Lauder has identified several key markets in the region and is eyeing markets with biggest growth potential. Locations like Lagos, Abuja and Port Harcourt in Nigeria, as well as the capitals of Ghana, Kenya, Tanzania, Mozambique and Angola are of  great importance in Estee Lau...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters